During the Spring of 2016, I worked with the Hispanic Center of Western Michigan's Department of Language Services to strengthen their communications.
the challenge: strengthen ethos for the language services department by showcasing the three pillars of their mission-
1. Conduct a communications audit to identify areas where the pillars are either missing, present or underrepresented
2. Complete a communication strategy that outlines concise, uniform language to use when discussing the pillars and suggestions for implementing them across various channels
3. Partner with a graphic designer and Language Services leadership to develop a visual representation for the three pillars that has both internal and external application