As a land-grant university, Michigan State University not only strives to reduce impact and embody stewardship, but to educate all Spartans on why green is more than a school color--it's a responsibility.
the challenge: develop a social media campaign that capitalizes on the spirit of fall welcome and showcases a culture of sustainability at msu
1. Profile students as a target audience to identify their needs, demands and influences, working through empathy mapping activities as a creative team
2. Research top-performing social media campaigns targeted at young adults and develop suggestions that match the resources and time constraints of our team.
3. Select and execute a campaign that embodies a campus-wide message during our identified timeframe:
-An inspirational campaign that reinforces institutional pride in MSU and its many 'green' features