MSU Sustainability: auditing annual communications

In order to update our overall content strategy to better support the goals of our department and the mission of the university, our communications team needed a comprehensive overview of our total external communication. 

the challenge: audit sustainability's communications to identify strengths and weaknesses in total content produced over a year  


the strategy: 

1. Use monthly communication metrics to identify volume of communications produced 

2. Track total communication strategies and projects our team supported, within our department and in partnership with other university identities. 

3. Use the social media audit I created to identify key social messaging over a year 

4. Use Google Analytics to breakdown website traffic, acquisition of website visitors and retention of our website audience 


the results: a comprehensive audit that helped our team identify areas where we could reduce volume of content, strengthen messaging and better align our communication with department and university goals