social media that works
Big ideas don't require big resources, or big budgets for that matter. I lead teams that bring innovative and dynamic campaigns to life, using audience empathy mapping, channel-specific content, and campaign metrics to generate powerful results with minimal investment.
for spartans, green is simply what we do
Campaign purpose: Capitalize on Earth Month to deliver a campaign that showcases the many ways in which Spartans address sustainability, growing following on Instagram and generating web traffic to the featured article.
Duration: April 21, 2017- April 24, 2017, Budget: $250, Channels: Instagram, Twitter, Facebook
267 TOTAL POST likes
13 new followers
56,362 TOTAL IMPRESSIONS/REACH
950 TOTAL POST ENGAGEMENTS
126 UNIQUE PAGE VIEWS, 5:38 AVG. PAGE VIEW DURATION
Sustainability at MSU: 2016 by the numbers
Campaign purpose: Celebrate MSU's 2016 sustainability highlights through a new, audience-focused format, pulling in social media posts from MSU students, departments, faculty and researchers.
Duration: January 8, 2017- January 14, 2017, Budget: $150, Channels: YouTube, Facebook, and Twitter
7,860 video views
26,465 total reach/impressions
green is more than a school color: fall welcome
Campaign purpose: Capitalize on the spirit of fall welcome and demonstrate a culture of sustainability at MSU, increasing newsletter subscribers and social followers
Duration: August 31, 2016- September 30, 2016
Channels: Facebook, Instagram, Twitter
18,042 video views
55,189 total reach/impressions
earth month 2016: i pledge
Campaign purpose: Grow following on newest social media platform, capitalizing on campus sustainability leaders
Duration: April 1, 2016- April 30, 2016, Budget: $0, Channels: Instagram