social media that works 


Big ideas don't require big resources, or big budgets for that matter. I lead teams that bring innovative and dynamic campaigns to life, using audience empathy mapping, channel-specific content, and campaign metrics to generate powerful results with minimal investment. 

 

 
Earth-Day-2017--social.jpg

for spartans, green is simply what we do

Campaign purpose: Capitalize on Earth Month to deliver a campaign that showcases the many ways in which Spartans address sustainability, growing following on Instagram and generating web traffic to the featured article.

Duration: April 21, 2017- April 24, 2017,    Budget: $250,    Channels: Instagram, Twitter, Facebook

267 TOTAL POST likes

13 new followers

56,362 TOTAL IMPRESSIONS/REACH

950 TOTAL POST ENGAGEMENTS

126 UNIQUE PAGE VIEWS, 5:38 AVG. PAGE VIEW DURATION

 


Sustainability at MSU: 2016 by the numbers 

 Campaign purpose: Celebrate MSU's 2016 sustainability highlights through a new, audience-focused format, pulling in social media posts from MSU students, departments, faculty and researchers. 

Duration: January 8, 2017- January 14, 2017,    Budget: $150,   Channels: YouTube, Facebook, and Twitter

7,860 video views

26,465 total reach/impressions

883 engagements


 

green is more than a school color: fall welcome

Campaign purpose: Capitalize on the spirit of fall welcome and demonstrate a culture of sustainability at MSU, increasing newsletter subscribers and social followers 

Duration: August 31, 2016- September 30, 2016

Budget: $350

Channels: Facebook, Instagram, Twitter

18,042 video views 

55,189 total reach/impressions 

931 engagements


earth month 2016: i pledge

Campaign purpose: Grow following on newest social media platform, capitalizing on campus sustainability leaders

Duration: April 1, 2016- April 30, 2016,    Budget: $0,    Channels: Instagram

60 total likes

22 new followers 

Screenshot_2016-04-28-23-03-30.png
Screenshot_2016-04-28-23-03-37.png