STRATEGIC BRAND MANAGER
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Resume

Professional Experience

digital marketing and brand coordinator (Nov 2017- present)

Michigan Association for Public School Academies (MAPSA)

  • Lead strategic brand strategy development
  • Oversee social media strategy
  • Facilitate front-end development for all websites
  • Lead graphic design projects and brand design strategy
  • Lead creation of advertising and script writing 
  • Assist team with editorial content production

 

Acting Communications Manager (Nov 2016- nov 2017)

MSU Department of Sustainability, East Lansing, MI

  • Oversee social media production
  • Lead communication strategy development for department programming
  • Lead social media strategy development, with interest to student engagement
  • Oversee website mobile optimization
  • Lead editorial graphic design, with interest to annual reporting

 

Communications Coordinator (May 2016- Nov 2016)

MSU Department of Sustainability, East Lansing, MI

  • Oversee social media interns
  • Assist with communication strategy development for department programming
  • Lead social media strategy development, with interest to student engagement
  • Produce monthly blog posts and email newsletter

 

 

 

 

Education

Michigan State University

Bachelor of Arts (May 2016) 

    Professional Writing (GPA 3.79)

 Minor: Environmental & Sustainability Studies 

 

 

Skills

-Adobe Creative Suite

-Basic HTML/CSS

-Teamwork/ Basecamp/ Trello

-Mailchimp

-Hootsuite/ Sprinklr 

-Google Forms

-AP, MLA and Chicago Style

-Twitter/ Facebook/ Instagram Analytics 

-Google Analytics

 

 

Leadership

Nominee for Michigan State University

Student Employee of the Year

(2016) 

National Society of Leadership and Success

(Auguest 2015-present)