I believe that the most critical foundation of meaningful communications is a strong, data-driven strategy. My first goal when beginning a new project - whether that be a massive digital campaign, or simply an updated day-to-day social strategy - is uncovering trackable goals by which we’ll track our success, bonus points if those goals roll up into your organization’s strategic goals. From there, I’ll work to help you shape up your brand identity: the lens by which you’ll craft your storytelling, the imagery that exemplifies your authentic stakeholders and issues, and the messaging that truly achieves your vision. Included here is an example of how this strategy is brought to life, via a brand guide. In this guide, I worked collaboratively with my advocacy and communications teams to dive deeply into our messaging platform: what are the big questions/issues we’re fighting/fighting for? How do we want to react and redefine our brand through proactive storytelling? You can check out how I’ve shaped campaigns through this guide by checking out any of the case studies on this page.