Services
brand & comms. strategy
You’ve got an amazing product, service or business model. You’re just getting started marketing that amazing thing (or you want to give your brand a facelift), but you don’t know where to start. We’ll work together to develop your “identity,” and a plan for using it to market your cool stuff. I’ll meet with your leadership team for an interactive, collaborative session where we’ll uncover your competitive advantages, review your organization’s goals, uncover your strategic target audiences, and even talk about current roadblocks/issues in your path. Then, I’ll use what I’ve learned to help you craft a communications strategy that is sustainable, meaningful and effective for your team.
website design
You’ve got your brand and a great communications strategy, but you don’t have the time to build a modern site that works on mobile, adheres to web accessibility standards, and will help you reach your business goals. I’ll work one-on-one with your leadership team to develop a beautiful, accessible site - AND train the right person on your team to make periodic updates in the future as your business and your website needs grow.
social media strategy
Social media intimidates you - after all, your specialty is that great business you’ve worked so hard to build. But, you also know that social media is a vital marketing tool in reaching your target audience, and you want to do it right. With over a decade of social media experience under my belt, I’ll work with your team to establish some goals on social media, identify and train the right people on your team to advance that strategy long-term, and help you create a 3/6/12 month content plan to get you started right. I’ll even help you understand paid advertising via social media if that’s one of your interests!
digital advocacy
You’re a nonprofit organization or interest group who regularly advocates for important issues through things like petitions, actions, mass advocacy days at the Capitol, etc. You know that digital advocacy is key towards harnessing the power of your advocates, but you need help crafting a strategy to pull it all together. Throughout my career, I have led a digital advocacy strategy to harness the voices of thousands of advocates in our database, specializing in issues of K-12 education and the environment. I’ll help you connect your digital actions to your social media strategy, and understand how to use strategic storytelling to gain new advocates and convert them on actions.
photography & videography
You’re tired of using stock photos on your website, email marketing and social media channels. You know that the key to really unlocking growth in your digital spaces is authentic, high-quality photos and videos, but you don’t have the right equipment or the time to organize shoots and edit content. I believe in the power of an amazing photo or brand video, and doing it on a budget! We’ll work together to establish your organization an awesome digital library of high-quality assets that can be used and re-used in your digital spaces for years to come.
graphic design
You need help bringing your logo into the modern world - or designing a logo to begin with. Or maybe you’ve got an awesome logo, but there’s a big fundraising event coming up, and you need help designing some print pieces and signage to make your business glow. With experience designing everything from magazines, to postcards, to event booklets, pop-up signs and more, PLUS some connections with awesome, affordable printers across mid-Michigan, I’ll make sure your graphic design needs are met, in a way that won’t break the bank.