At MAPSA, one of our primary functions is advocating on behalf of nearly 300 charter schools and over 150,000 charter families through targeted legislative work. As our communications lead, it is my job to weave our strategic brand storytelling into our advocacy messaging, supporting our government relations team to activate our supporters when issues arrive, or even when we have exciting legislative opportunities. Over my nearly four years with the organization, we have continued to help close the equity gap in per-pupil student funding - and I have pushed us to grow our digital advocacy work, including vamping up our digital activation (action) pages, producing coordinated social media advocacy campaigns, and working within Facebook ads to run geofenced ad projects in alignment with priority legislative districts.
As we are a member association, it is not just the public who we must engage in these efforts - it is our member school leaders, teachers, authorizers and operators. In addition to pushing our advocacy messaging on our platform, I’ve also worked to continuously develop resources and tools for our charter schools and advocates to use on their own platforms to advance our efforts.