The intersection of digital communications and advocacy work has exploded with the growth of social platforms. Today, your most energized advocates can show their support for a given cause or mission not just by showing up for rally, but also by signing online petitions, completing online letters to lawmakers, using their social platforms to amplify your messaging, and so much more. In 2019, MI Governor Gretchen Whitmer struck down a funding increase solely for charter school students, while OKing the same funding increase for all other public school students - the result could have been a $35M loss for charter learners across the state. MAPSA (my team) led an effective strategy at the grassroots, legislative, member, and communications levels to make charter voices heard and seen by not only Gov. Whitmer, but all other decision makers. Along with thousands of our supporters, we effectively restored the funding increase for charter students.